Market Strategically
The Compass 3-Phased Marketing Strategy
2.9%
Higher Closing Price
20%
Faster to Contract
30%
Less Likely to Drop in Price
1. Private Exclusive
Privately market your home to the largest network of top agents in the country. The allows you to avoid the two biggest killers of homeowner value: public price drops and accumulating days on market. In Phase 1, we will test price and gain critical pricing insights, while the pre-market exclusivity creates urgency for the most serious buyers. We’ll also utilize the Compass Reverse Prospecting tool to contact agents with clients who have viewed your home online.
2. Compass Coming Soon
Publicly launch your property on Compass.com, showcasing it to all agents and consumers on the internet without displaying days on market or price drop history. Signal to the market that increased competition for the listing will be coming soon when it’s launched on all other sites.
3. Go Live on All Platforms
Go ‘Active’ on the MLS and portals with the benefit of learning from Phases 1 & 2. Armed with feedback from agents and buyers, we strategically launch your home on the MLS and portals in a way that helps ensure maximum demand and confidence to achieve the best outcome for you. Now that your home is on the MLS and portals, it will accrue days on market and visible price drop history.
Portal Sites Hurt Homeowners By Displaying Negative Insights That Devalue Homes
Eliminate Days on Market & Price Drop History Risk
Extend your marketing runway by controlling when the property is put on the MLS and portals, helping minimize public days on market or price drop history. Excessive days on market and price drop history can devalue your property in the eyes of buyers.
Avoid Missed Buyer Inquiries
Some third-party sites block buyers’ ability to contact the listing agent directly. These leads are sold to other agents who may be unfamiliar with your home and may not represent the buyers in a way that results in a sale.
Control your Pricing
Automated home valuations on third-party sites use outdated algorithms and incomplete data, often mispricing homes and negatively shaping buyer expectations before you even list.
No Negative Insights Added to Your Listing
Portals can add their own assessments and information to a listing, which may not accurately reflect the true condition, value, or desirability of your property.